Capsule Finishes and Other Personalization Options
With so many brands to choose from, you need to give consumers reasons to choose your brand. But it doesn’t do you any good to build excellent brand awareness and a stellar reputation unless your customers can easily recognize your products when they’re standing in the store looking over the array of options on the shelf. That’s why if you want to increase your sales and share of market, finding ways to establish brand recognition must be on your radar.
Capsule personalization can play a big part in this. With capsule personalization you can create truly unique products that support your brand recognition efforts.
Here are some of the many options available to you…
Add a premium touch with special capsule finishes
Available for both gelatin capsules and HPMC capsules, special capsule finishes can really make your product stand out. Become known as the brand whose capsules always have one of the following:
- Pearl or pearlized finish
- Metallic finish
- Bright finish
- Iridescent finish
Choose a unique combination of capsule colors
Whether or not you use a premium finish, your brand recognition efforts can also be supported by the use of unique colors or color combinations.
All of the major capsule manufacturers make their two-piece hard capsules available in a wide range of standard capsule colors. Some products, such as K-CAPS® HPMC capsules and G-CAPS® gelatin capsules, can even be ordered in Pantone colors. That’s right, you can match your capsules to the exact PMS colors associated with your brand!
If you add banding to your two-piece hard capsules, you can choose up to three different colors: one for the capsule cap, one for the capsule body and one for the band. Or you can go with a two-tone or monotone color scheme. Either way, as we’ve written about before, be sure to consider the importance of choosing the correct capsule colors for your brand. Brand recognition is heavily dependent on capsule colors—and studies have shown that different colors are likely to elicit different emotional responses.
Combine capsule colors and finishes for an even stronger impact
For example, cheerful bright yellows are known to be an excellent choice for antidepressants. One option would be to take things a step farther by putting a bright finish on the bright yellow capsule for your antidepressant product. Similarly, a pearl finish or pearl pigments might be good choices for products that are meant to have a calming effect.
Consider using natural colorants for a more “natural” product
In some product categories, consumers have such a strong preference for “natural,” “clean label” products that they want to see that the coloring agents used in making the capsule are natural, too. While most capsules are made with synthetic coloring agents, K-CAPS® HPMC capsules are also available with natural colorants. This can be an excellent product personalization option.
Take advantage of custom printing options
While pharmaceutical products require custom printing to meet regulatory requirements, both pharmaceuticals and nutraceuticals can benefit from custom printing done purely for branding purposes.
You can have your capsules printed with your logo, product name or other information or images (including cartoon characters for pediatric applications). K-CAPS® HPMC capsules and G-CAPS® gelatin capsules can be printed on the capsule body and/or the capsule cap, in one or two colors, using pharmaceutical grade ink in a variety of colors. Furthermore, this printing can be radial or axial, rectified or non-rectified.
Personalization also supports compliance
Most people associate their medicines and supplements with the product’s appearance. They take the “shiny green pill” for one thing and the “small yellow pill” for another. Because of this, when your product has a unique appearance, people are more likely to remember to take it. In this way, personalization is not just about brand recognition, it’s also about compliance.
Align your capsules with your brand aesthetic
If you want to increase your sales by ensuring that your products support your brand recognition efforts, personalization lets you take branding and differentiation to a whole new level. Design your capsule according to your brand aesthetic and market trends in order to create a product that is unique, memorable and easy to recognize.
